How to Market in China?
Things are quite difficult for a foreign investor to do advertisements and marketing in China. One of the known reasons for this one is simply because, China follows different set of rules, ecosystem and not to mention, vast different language. Therefore, you will need to forget everything that you know and start from scratch, literally.
In the country, you might feel crippled for there’s no Facebook, no Twitter, no YouTube and no Google. But don’t worry as not all hope is gone since there are several Chinese counterparts for the mentioned sites you can use. If you can quickly become accustomed with these mirrored sites from China, then your progress to market and advertise in the country will be faster.
Number 1. Baidu – simply speaking, this is the counterpart of Google in China that owns 70 percent of the total market share. Contrary to what people know, Baidu didn’t just copy Google but also, it is using several aspects that Google has. Whether you believe it or not, its user interface and the entire user experience is nearly the same with Google.
But since this is what used heavily by its people, knowing how you can get around with it can help big time in promoting your brand and products.
Number 2. Sougou – well if Baidu is Google’s counterpart, Sougou will be of Yahoo in regards to market share. However, Sougou is under the umbrella of Sohu Inc. that sells different kinds of products online that reaches to different parts of the country. But what made Sougou standout from Baidu is simply the fact that they have closed partnerships with several social media companies in China similar to WeChat. Through this, users of Sougou were able to search for contents easier on the platform.
Number 3. Qihoo 360 – in comparison to Baidu, Qihoo 360 Technology Co. Ltd. didn’t began as search engine. Well initially, they are selling third party software over the internet for antivirus but it wasn’t so long when they began selling their own proprietary products.
But in 2016, that was the time when they have expanded to search engine as so.com and success seems to be in their favor after owning 10.52 percent of market share. One of its biggest accomplishments is that, it owns the second most used browser in China after IE or Internet Explorer.
Number 4. WeChat – if you do not have WeChat, then you are not marketing in China. Every day, the app accommodates give or take 750 million active users, making it the most popular IM application in the country. It’s tricky to have paid apps on this app especially if you’re a foreign business without a legal registered business in the country.